Session 5: 2 days
Case Finishing, Retention, Esthetics and Effectively Promoting your Practice- Case Finishing
- The common problems encountered trying to finish a case
- The not-so-common problems associated with case finishing
- The seven steps to successful case finishing
- Easy to follow steps to guide the clinician to case completion
- Group discussion on clinical decision making
- Why clinicians using Osseo-Restore™ Appliances and the ControlledArch™ System seldom have case finishing concerns
- Specific mechanics and techniques to finish difficult cases
- An interactive session allowing each practioner to present case finishing problems
- Dr. Simmons will demonstrate the methods of gaining control of each case
- Little known mechanics and techniques for dificult cases will be presented
- Dr. Simmons will present each attendee with a special addition to the GOR manual which includes these techniques
- An interactive session allowing each practioner to present case finishing problems
- Finishing non-compliant cases
- How to maintan finished cases
- Retention
- How long should retention occur
- Types of retention
- Fixed
- Removable
- Combination
- Unusual types of retention
- Habit appliances
- Sleep appliances
- TMJ appliances
- Common retention applications
- MN bonded fixed custom retainer
- MX Esix type removable retainer
- MX Clear Bow retainer
- Clear Bow Along
- Clear Bow plus Super Springs
- Wrap around Clear Bow retainer
- Miscellaneous retainer options
- Specific need retention appliances
- Class II, div 2 MX retainer
- Severe Class III MX retainers
- OSA retainer
- Open bite retainer
- MX
- MN
- Missing teeth and retention
- Retention appliance design
- Detailed description and design
- Required adjustments
- Clinical decision making during post-op treatment
- Instructions to patient and parents
- Expectations of patient, parents, and clinician
- Review of cases
- Retentin checklist
- An interactive checklist for determining which retainer to use
- Promoting Orthopedics and Orthodontics in your practice
- Overview of professional marketing
- Target audience
- The language of marketing
- Projection of your image
- Branding
- Methods of professional marketing
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Internal marketing
- Definition
- Benefits
- Investment
- Branding
- Finding the best person or business to control your market
- Secrets successful professionals use without a large budget
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External marketing
- Definition
- Benefits
- Investment
- Branding
- Finding the best person or business to control your market
- Secrets successful professionals use without a large budget
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Branding
- Types
- Importance
- Tying in with your current logo and practice philosophy
- Coordinating you success with your staff
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Internal marketing
- Using social media to your advantage
- Creating the right platform
- Finding the right media controller
- Following your social media progress
- A detailed outline of creating a social media platform
- Avoid these pitfalls
- It is not just what you say, it is what you do!!!
- Can you walk the walk?
- Developing your orthodontic practice
- Begin by "cherry-picking" your cases
- Develop your experience base slowly
- Do not take on difficult cases until your are ready
- Be patient with your learning curve
- Patiently train your staff
- In technique
- The correct words to use
- The proper way to expain you treatment
- Staff education means that you will be successful
- Options for effective staff training
- Is it worth the investment?
- The future of your practice
- An in-depth discussion of what is new, what changes are in the future and how you can be prepared for these changes
- Profitability... What to expect
- Building a comprehensive patient base from orthodontics
- Other positive treatment paradigms
- TMD/Craniofacial Pain
- Sleep Disordered Breathing
- Myofunctional Therapy
- Whole Body Health
- GOR Review
- Overview of professional marketing